Blog 8 | FinePix SLR

This advertisement is for the new FinePix 8 megapixel SLR Digital camera. This ad has a picture of the camera on the right side and white text on the left side along with a soft background that is appealing to the eye. The text on the left says “Take digital to a pro level” along with some other features and stats about the camera. The main slogan about taking pictures like a pro is a clear need to succeed strategy. This slogan shows that you “need” to become a pro at photography and this camera will help you achieve that goal. The target market of this advertisement would be middle-aged photography enthusiasts who has a job and is able to afford and expensive camera like this. This ad would be most likely seen in a photography magazine or on a website that sells cameras.

Blog 7 | Sony DSLR

This is an advertisement for a high end Sony DSLR camera that is used by professional photographers known for its high quality and full frame sensor as its states. The camera is more expensive than most people can afford and would be targeted to a professional photographer or avid amateur. The ad’s photograph is itself an appealing photograph, which shows creativity and is visually appealing. The close up photo of the bubbles and the color seen in the ad illustrates the ad’s use of aesthetic sensations that appeals to individuals viewing the ad purely for its artful nature.  This advertisement would appeal to both men and women who either love photography or individuals who are photographers looking to upgrade their photographic equipment. This ad would most likely be seen in a photography magazine or  high end magazine.

Blog 6 | Cobra Mustang

This is an advertisement for a Cobra Mustang, which is a type of muscle car known for its power, speed, and need to dominate on the open road. The ad states, “Smoking a camaro a day is good for your health.” This statement supports that idea that the Cobra Mustang is a racecar that has the power and speed to leave its competitor, a Camaro, in its smoke as it wins the race. The statement implies power and speed that the car is known for, as well as, the ability to dominate the road. This type of need to dominate ad illustrates the power in the statement it makes in the ad for clout and aggression on the road. The target audience of this advertisement is most likely men because men are known to love cars that drive fast and have power under the hood. This ad would most likely be seen on a billboard, car magazine, or men’s magazine.

Blog 5 | DaSani

This  is an advertisement for DaSani purified water, which through its filtration process is supposed to be better tasting and better for a person because it has been purified. This ad states, “packagaing brings you fres-tasting water in a bottle designed with the planet in mind.” This statement supports the idea that the water is safe and a healthy choice for those that drink it, but also DaSani water is packaged in environmentally friendly bottles that are also safe for the planet. This ad appeals to individuals wanting to feel safe and appeals to our instinct of self preservation. In this ad, not only will a person who buys this product be protecting themselves from unwanted elements found in unpurified water, but will also be protecting the planet since the bottle is made from plants. The target audience of this advertisement is most likley individuals who are healthy minded and also those that want to protect the environment that they live in and for future generations. This ad would most likely be found in a health magazine, an environment magazine, or family magazine.

Blog 4 | Mercedes

This advertisement is for the new Mercedes SLK, which is a luxury car company who makes both performance and luxury cars.  The ad is a picture of a man skydiving next to Mercedes newest performance car that has a parachute on it. The statement to the right says “As extreme as you.“ along with and explanation of the SLK’s features in a paragraph under the statement. This statement tries to relate the extreme nature of skydiving and this new car. It implies that if you buy this car you are an extreme person and like to take dangerous risks. This advertisement is another good example of a Sigmund Freud advertisement because it taps into your repressed desire to take risks and live a dangerous exiting life. The target audience of this advertisement would be any person who is wealthy and likes to live on the edge. This advertisement would likely be seen in a high-class magazine or in a Mercedes dealership.

Blog 3 | Orange Juice

This is an advertisement for Tropicana 100% Orange Juice, which is a healthy choice because it is “pure and natural squeezed from oranges.” This ad’s statement that its orange juice is pure and natural supports the idea that it is as natural as a mother’s love. The photograph along with its statement associates the idea that the orange juice is as good for a person as a mother’ love is for their children and appeals to something that all humans want: love. This advertisement is also a good example of need to nurture, which would appeal to women, who is this ads likely target audience since women are known in our society to be a key nurturer and mother’s are always concerned with their children’s health and well being. This ad would most likely be in a women’s magazine or health magazine.

 

Blog 1 | Nike’s Golf Club

This advertisement is for Nike’s new golf club. The advertisement has a picture of the club in the center which your eye draws to first because of the bright red color and the way that the picture seems to glow. Also in the advertisement is a statement in bold white letters that says “REACH FARTHER” referring to golfing and how this particular club will allow you to hit the ball further, which also increasing the quality of your game. This advertisement shows the need to achieve. It shows how if you use this club you will be successful in hitting further and improving your overall golf game. To the right of the club is a faded picture of Tiger woods who is a famous golfer. His picture is used as a sort of testimonial that associates this club to the skill and achievement that Tiger has attained. Finally at the bottom of the ad is a paragraph, which explains how this club will improved your golf game, as well as Nike’s logo.